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An End-To-End Guide for Google Ad Tracking

Similar to your Facebook Ads, we need to establish conversion tracking before you even decide to spend a rupee on Google Ads.
Tracking noteworthy tasks taken up by users on your website, once they click on an ad is of sheer importance since it will aid you in making more logical, informed and in case you are aware of what you’re doing then – more decisions that are profitable and fruitful in your AdWords account. Else you will never know which ad groups, ads, audiences or full-length campaigns are simply wasting away your ad money. Tracking A Google Ad Using Google Ads Conversion Tag: Head to the tools and settings link, there in the menu choose “conversions” and take it forward from there.
Else you will never know which ad groups, ads, audiences or full-length campaigns are simply wasting away your ad money.

Tracking A Google Ad Using Google Ads Conversion Tag:

Head to the tools and settings link, there in the menu choose “conversions” and take it forward from there.
Google Ads

Then click on the blue plus sign for creating whole a new conversion. Choose “website” as your type of conversion, after the creation of a conversion.

Googel Ads

Next, choose a name for your conversion by clicking on ‘use a different value for each conversion’ (in case you are running an eCommerce platform) or you could set up a fixed value if at all you happen to only capture leads. Also, you could decide on whether you want to count each & every conversion. And the length for these conversion windows – if they are view-through and regular conversions. For beginners especially, default settings will work the best.

Google Ads

Choose “create and continue” button to move on. What you’ll find here is a set of installation options, similar to FB pixel.

Google Ads
Note:  Remember, this tag is a conversion one and you cannot include it for all your pages. It must be only kept in your code’s header of the site’s thank-you page. Or along with a button click on your page.

Choice 1: Manual Setting Up Process

Tap the “install the tag yourself” option. Into your  thank-you page header, copy & paste the global site tag.
Google Ads

Following this, copy the particular conversion event tag. Paste it in the global tag of header, below.

Together, this is how the code should be like:


If at all you wish to arrange conversion events such as form button clicks, add to carts etc., the easier way is to go for Google Tag Manager.

Choice 2: Tracking With Google Tag Manager

Tracking with the help of Google Tag Manager is way easier.Just select the “use Google Tag Manager” option.

Simply log in to your GTM account. Then head to the container which you wish to add your conversion to.

Google Ads

Next, choose the “tag configuration” and then “Google Ads conversion tracking” as your type.

Google Ads

Moving on, just copy and paste the conversion id and its label into the required fields.  Save your tag.

Google Ads

In case you already happen to have triggers in your GTM setup – then this is the final step.

In case not, create a trigger for your conversion event – for the new conversion.

Google Ads

The simplest way to get this done is to select a Page View trigger.

Google Ads

It’s really important to select “some page views” and particularly target your page for thank you.

Google Ads

Also, you could even target particular submission of forms throughout your site – in case you don’t choose “some page views”.

Google Ads
It is even likely to allocate particular values of purchase to your conversion through data layer. However, it is complicated.

Option 3: Using WooCommerce To Set It Up

The final way for setting it up is with unique values of conversion & WooCommerce.
Install this plugin named “WooCommerce Google Ads Conversion Tracking”. Activate it, once done.
Wordpress Website

Once activation is done, just place your cursor on the “WooCommerce” link in the menu. Then, choose the “Google Ads Conversion Tracking” link.

Wordpress Website

Lastly, copy and paste the label & conversion into their respective fields. Hit on save in the settings.

Woocommerce
Now your campaigns will not only track just your conversions, but the value of each and every unique sale conversion as well individually.


Recognizing High-Performing Ads, Ad Groups and Keywords :

When it comes to Google Ads, what makes the most difference usually are the keywords. Because the creative is way limited in the search ad.
Hit open the “search terms” report followed by filtering the outcome by conversions that are greater than 0.
Next, set up the results based the lowest Cost / Conv. for seeing your highest value of keywords.
Google Ads

You could use this same filter and arrangement for finding high-performing ads, ad groups & keywords.

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