A Start-To-Finish Guide For Facebook Ad Tracking
Are you unable to figure out why your digital advertising hard work is not producing the required results and? Then it’s a clear sign that you probably have to make a lot of changes in your Google and Facebook Ad Tracking.
One of the primary reasons that these two platforms are this popular, is because of their advanced level attribution tools and performance tracking.
Here Are Six Metrics You MUST Know When It Comes Advertising:
Before we jump into to making you understand the how’s and when’s, it’s essential that we cover these important metrics and conditions you are required to know. If you read on without knowing them, the new data you access will just seem like gibberish.
Let’s begin then!
Metric No. 1: Impressions versus Reach
An impression is nothing but an event which counts when any user has viewed or seen your ad at a single time.
On the other hand, unique users or reach shows us the total number of various different users who have viewed or seen your ad. (The ‘number’ is based on IP address and account)
Metric No. 2: Click-Through Rate (CTR)
The total percentage of users who have viewed your ad and clicked it – leading to your landing page, is called as Click-Through Rate or CTR.
Metric No. 3: View-Through Conversions
View-through conversions are the ones where a user views your ad, doesn’t click on it, however gets converted within a 24-hour space. (Default attribution window).
In case you are advertising on different channels, it could be pretty hard to measure acceptable & allowable view-through transformation.
Metric No. 4: Conversion Rate
The percentage of users that view your ad and end up visiting on your landing page AND signing up for the offers you provide or buying the product is nothing but ‘Conversion Rate.’
Metric No. 5: Conversion Value (Buying Conversions)
The complete, total value of conversions is called as Conversion Value. With Google Ads and Facebook Ads it is really important to keep your focus on the purchase conversions’ value; instead of add-to-cart transfers.
Metric No. 6: Return Ad Spend (ROAS)
ROAS should be the guiding light of sunshine to all of your campaigns, ads and even ad groups. It depicts the number of times your ad spend is producing revenue.
This Is How You Can Track Your Facebook Ads Facebook Pixel:
First and foremost, once you are done with signing up with Facebook Ads account, you MUST set up your Facebook Pixel.
Without Facebook Pixel on your site, it is impossible to track any of your events, conversions, and/or any sort of actions that someone takes - after they click on your Facebook Ad.
For doing this, lead yourself to Facebook’s events manager.
Once on Facebook’s event manager click on the + sign and choose ‘web’ as your source to establish your very first pixel.
Confirm once that you wish to make a pixel, instead of making use of the API.
Next, give the name of your pixel, and add your website’s URL.
Here onwards, there are several ways for setting up your pixel. All based on the software you make of use for managing your tags or website.
First Option: Manually Setting It Up
For manually installing the code on your Facebook site, press the “install code manually” option.
Next, you need to copy the code, paste it in between the “<head>” tags of the header of your website - on all your site pages.
Then, you can authorize advanced matching, and lastly you must add conversion events.
You could do this with the help of Facebook’s Pixel Event Setup Tool.
Second Option: Using Google Tag Manager Set It Up
Rather than going the manual way, choose an integration-partner to go on.
Firstly, select the GTM integration:
Next add your Pixel via the Google Tag Manager. This is as simple as linking these two accounts.
Once this is done, automatically Facebook will add the pixel as your website tag (default).
Third Option: Making Use WordPress
For setting it up with WordPress – rather than GTM – just choose WordPress as your integration.
You can skip the advanced facilities/features - assuming that you don’t want to initiate advanced matching – and download your pixel’s unique plug-in.
After this is done, just log into your site’s WordPress. Next upload the pixel and install it.
Once the installation of the plugin is done, activate it. Now your pixel is ready to use.
Event Setup Tool Set Up Your Conversion Events:
Once you are done with installing your pixel – irrespective of how do it – it is now time to begin set up events.
Open up the Event Setup Tool by continuing the tutorial. Then click on the “open website” option, AFTER entering your site’s URL.