Facebook Pixel for eCommerce

Facebook Pixel for eCommerce

Facebook Pixel for eCommerce

Facebook Pixel for eCommerce

Facebook ads have become an important source of propagating a brand and its products/services while generating returns. But is there a way for marketers to find out if their Facebook ad was able to attract attention or generate revenue in places other than Facebook itself? Yes! The way to do this is Facebook tracking.

There are numerous Facebook Tracking tools that can be used to link Facebook and the actual sales location. Choosing the right tool enables you to share your customer’s activity data with Facebook, attribute the ads that helped motivate those activities, and create better, targeted ads.


Facebook Pixel for eCommerce

The best way to increase visibility for eCommerce websites is Facebook Pixel.

A Facebook pixel is a tiny bit of code that’s required to be embedded into the website; enabling you to track the activities of people on your website after they came in contact with one or more of your Facebook ads. This tracking allows you to understand your audience better and make ads that are more relevant.

A Facebook pixel works by placing an ID Badge-like identification cookie that tracks, across devices, what people do on your website. This information then goes to Facebook, which, using common links like e-mail IDs, identifies visitors, to let you generate custom audiences and measure brand success based on their actions.

You can access the Event Data (each and every action taken on your website) through Facebook Events Manager.


Reasons to use Facebook pixel

FB pixel, while improving the ways to measure ad success, warrants you to personalize them.

Measuring FB ad success:

  • The conversion rate of each ad gets tracked; letting you know the top ads that made people visit, subscribe, and buy.

  • To let you know the most profitable ads, it calculates the return on ad spent (ROAS).


Creating relevant ads: 

  • You can retarget ads by creating custom audiences; removing already converted people to refine audiences.

  • You can create lookalike audiences & target new groups of people, similar to your current customers.

  • You can access dynamic product ads, featuring the specific products seen by visitors on your website.


How to install the Facebook pixel?

Step 1: Creating your Facebook tracking pixel

Facebook pixel can be created in Ads Manager, Business Manager, or Events Manager. Following are the steps to do it in Events Manager.


  • Choose “Pixels” from the Events Manager main page 



  • On the next page, click on “Create a Pixel”

  • Click “Create”, after giving your pixel a name.


Step 2: Installing your pixel


We have for you, two ways to get your pixel installed on your website: Manually and using AdEspresso’s Pixel Caffeine.


Manual installation:

  • After naming your pixel, choose the manual option on the “Install Pixel” screen.


  • Copy the pixel code and paste it into the header code of your webpage.


  • You’ll have to add a bit of extra code (called events code) into the pixel base code, for each event to be tracked. The green “3” section in the image, is where you place the event code.

Don’t worry, there’s an easier way too.


Using Pixel Caffeine:

Pixel Caffeine, a WordPress plugin created by AdEspresso, helps you install and manage Facebook pixels. In just a few minutes, you can install Facebook pixels on any and every page of your website. No need of writing, copying, or pasting any code. Plus, Pixel Caffeine is 100% free.


Installation steps: 

  • Add the Pixel Caffeine plugin by logging into WordPress

  • Activate plugin and connect your Facebook account

  • Allow tracking options

And It’s done!


With Pixel Caffeine, custom audiences can be created immediately and used for retargeting ads promptly.


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