Handling Business Amidst These Changing Times: Expert's Opinions And Suggestions.
COVID-19 has now escalated to more than 146 countries. It even rattled the education systems, international travels and economy of the world. The life we were so familiar with until now, has come to a standstill, since all nations have implemented social distancing to control the rapid spread of this virus.
Coronavirus has also impacted many business organizations and brands. Today, let’s hear what these top publishers have to say, on how COVID-19 has impacted their work.
COVID-19 EFFECTS ON THE REVENUE PROTOTYPES
“No. Any time revenue or traffic falls, I’m concerned, but in the long run, I’m not. This is a temporary situation in my opinion.” — Jon Dykstra, Founder of Fat Stacks Blog
“Yes, because businesses will do whatever it takes to survive.” — Ron Stefanski, Founder of One Hour Professor
CHALLENGES WITH EVERYDAY BUSINESS
“I’m putting less emphasis on the travel part of my business.” — Sharon Gourlay, Founder of Dive Into Malaysia
“Attempting to hire people who are in lockdown or out of work. These people have more time and limited income.” — Ben Adler, Founder of Affiliate Niche Builders
“Actually, I’m trying to not change. I think people appreciate some amount of normalcy.” — Spencer Haws, Founder of Niche Pursuits
Coronavirus affecting their site traffic and revenue is a major concern, say six out of seven publishers. They are also concerned about COVID-19 affecting ad rates for the whole digital publishing industry.
However, coronavirus may yield unique opportunities for digital publishers.
THEIR TAKE ON UNIQUE OPPORTUNITIES FOR DIGITAL PUBLISHERS:
“Buying new websites just became cheaper. Also, there’s more supply of quality writers.” —Ron Stefanski
“More people will work from home and seek new side incomes. So it’s easy to get writers and editors to scale up your business. ” —Morten Storgaard, Founder of Authority Site Geek
“There should be opportunities that are secondary impacts from the COVID-19. Obviously, travel and hospitality industries will be impacted severely, but all the readers, viewers, and consumers will still be out there. I’m not sure what the audiences will shift towards, but they will still be looking for content. The prepping and survival niches are and have been very popular for years, but I expect there will be a revival. New audiences will find prepping and survival ideas practical and interesting. The cruise industry and other group vacations will take a big hit. So travel publishers that cover “off the beaten path” travel should see more interest over time.” —Doug Cunningham, Founder of Niche Site Project
“Hiring more writers who are now available and possibly bring content geared more toward prepping/survival.” —Ben Adler
SOME TIPS FOR PUBLISHERS WHO WISH TO BUILD THEIR SITES IN 2020:
“Stick to what was working before the pandemic. Avoid opportunistic behavior such as covering pandemic topics purely for search traffic if you don’t have the necessary expertise and credentials.” —Jon Dykstra
“For those that primarily rely on Amazon affiliate ads, be wary. If this goes on long enough it’ll impact supply chains, which will make most products on Amazon out of stock.” —Ron Stefanski
“Diversify across different topics and websites.” —Morten Storgaard
“Things will improve over time.” —Sharon Gourlay
“Keep pumping out content. It’ll pay off in the long run.” —Ben Adler
“My advice is to keep pushing forward and publishing. This is a huge, rare event, of course, but things will shift to a new “normal” in time. So if you’re able to keep publishing content, you’ll be ahead in the long run.” —Doug Cunningham