6 Ways To Boost Sales Through LinkedIn
Did you know that LinkedIn has more than 433 million members? And these members live and work in more than 200 countries?
As the world’s largest professional media marketing network, it’s the go-to service for anyone who wants to connect with prospects under a range of job titles from coworkers to clients, among others.
This article entails the finer details of each tool, including how and when to use them. Soon enough, you’ll find that each one could fit nicely with your current and future media marketing and content marketing strategies.
Here are 6 tools to help you nail the media marketing game.
1. LinkedIn Sales Navigator
In just about any industry, wasting time is an absolute no-no. That’s why LinkedIn Sales Navigator provides you with a unique and effective way to reach out to potential buyers and create efficient sales processes.
Its numerous offerings include custom lead recommendations, real-time updates on your prospects and customers, an advanced search feature for finding leads and companies that are just the right fit for you. It also allows you to see everyone who has viewed your profile over the last 90 days, and the ability to unlock the full LinkedIn profiles of leads who aren’t in your network. It is one of the most effective sales solutions tools available for B2B companies.
If you’re using Google Chrome, you’ll definitely want to try Dux-Soup for tracking the LinkedIn profiles you visit. Simply go through all the profiles that are of interest to you, and the tool will compile the profiles into a .CSV file for later reference.
It’s a database-building tool, essentially, that provides you with complete information on the profiles you visited, from their contact numbers and email addresses to their company affiliations and locations.
You can opt to use the free version (which enables you to view a hundred LinkedIn profiles a day) or upgrade to the paid version (which allows you to set the number of profile visits you need to make per day and export the .CSV file and make use of the data you gathered.
Sometimes a media marketing tool comes around that is different than anything else in its space. This is definitely what you get when you turn to Crystal, known as the “world’s largest personality platform.”
The company describes its service as follows:
“Crystal gives you instant access to millions of personality profiles and free communication advice for anyone you meet.”
So, what does this mean to those who use LinkedIn as a social selling tool? In short, Crystal can review a LinkedIn profile or premium account and provide feedback and insight into a person’s personality.
With this information in hand, you’ll find it easier to communicate with the person in the appropriate manner rather than just making a cold call. From the words you use to the way you approach the prospect, this tool will give you a high level of guidance.
When you compare two LinkedIn profiles, you may see the exact same thing (for the most part). But, when you use Crystal, you’ll soon find that there are many subtleties that can be picked up on and used to your advantage to avoid the dreaded cold call.
If you want to improve your LinkedIn social selling, it’s imperative to become a better communicator. With this tool, you don’t have to do much, in order to make this very important change and swap out your cold call for stronger lead builder potential.
Also read:-Mistakes to Avoid on Your LinkedIn Profile
Another piece of lead generation software, Salestools.io takes a unique approach, by allowing you to download lead lists from LinkedIn to Excel. If this is your preferred method of tracking leads, you’ve probably found the right tool.
The ability to download to Excel is a big deal, but that’s not all there is to like about this tool.
Once you have your prospect list in place, you can move forward with emailing each and every one. Salestools.io can help with that as well.
Sequences from Salestools is a feature that helps you efficiently personalize outreach messages as part of your media marketing plan. Even better, you can track your activity as a means of pushing leads through your sales funnel as you see fit.
I wouldn’t consider this tool one of the most advanced on the list, but it’s definitely a solid choice if you want to accelerate your LinkedIn sales.
5. eLink Pro
With its built-in functionalities, eLink Pro makes the task of connecting with potential prospects on LinkedIn so much easier and more convenient. You will no longer need to a long list of potential prospects manually.
Instead, all you have to do is input the keywords that are relevant to your business into eLink pro, and it will automatically search for the right matches for you. With eLink Pro, you can devote more time to developing ways to get these new contacts moving further along on their buyer’s journey until they make the decision to buy from you.
As it is, eLink Pro is already an incredibly useful tool. What makes it even better, though, is that it processes the profiles of your potential prospects in bulk, and engages with them on Twitter for you.
Of course, it’s not recommended for you to automate every step of the lead generation process — after all, the all-important human element remains a crucial part of your strategy. Still, with the time you’ll be able to save, you can at least skip a couple of steps and let eLink Pro handle them.
Have you ever wondered just how you could address the problem of people who visit your website, but don’t follow through on your call to action? These unknown visitors — and as you probably already know, they likely comprise a large portion of your daily traffic — are lost potential leads. That is if you don’t do anything about them.
Therein lies the question: Exactly what CAN you do with these website visitors who don’t stay there in the immediate area for long?
Under normal circumstances, you wouldn’t be able to track them down. Fortunately, with Leadfeeder, you can. Using Leadfeeder is quite simple. All you have to do is connect the tool with your Google Analytics account. This enables Leadfeeder to gather data on these users, such as their company details and common LinkedIn contacts in the company.
After you get this data, you’ll be able to connect and communicate with them based on where they are in the sales funnel. Additionally, Leadfeeder prevents you from wasting effort on spammers and non-existent companies, as it comes with a built-in filter that shows you only the results that would be relevant to you.