Blogs

Everything You Need To Know About LinkedIn Advertising: The Cheatsheet
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Everything You Need To Know About LinkedIn Advertising: The Cheatsheet

It’s a fact that LinkedIn advertisements does not suit the needs of every business, unlike Facebook. But there are numerous B2B marketers that are utilizing LinkedIn advertising for brand promotions or generating user engagement. And LinkedIn ads are the answers for you, if your objective is to target c-suite professionals, delivering informative content to marketers or just spreading brand awareness.
Facebook Pixel for eCommerce
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Facebook Pixel for eCommerce

A Facebook pixel is a tiny bit of code that’s required to be embedded into the website; enabling you to track the activities of people on your website after they came in contact with one or more of your Facebook ads. This tracking allows you to understand your audience better and make ads that are more relevant.
A Start-To-Finish Guide For Facebook Ad Tracking
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A Start-To-Finish Guide For Facebook Ad Tracking

Are you unable to figure out why your digital advertising hard work is not producing the required results and? Then it’s a clear sign that you probably have to make a lot of changes in your Google and Facebook Ad Tracking.
Ways to Ramp Up Digital Marketers Cybersecurity
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Ways to Ramp Up Digital Marketers Cybersecurity

When it comes to digital marketing, most digital marketers often make a mistake to overlook the significance of cyber-security. Digital marketers heavily rely on their websites, social media and emails. Securing all these resources and the associated data must be the top priority of all digital marketers today.
The Ultimate Guide To Advertising on Amazon
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The Ultimate Guide To Advertising on Amazon

Amazon marketing service is an advertising solution launched in 2012 to help businesses differentiate their brand in the online marketplace. Amazon marketing allows online sellers to create targeted ads that will appear on key locations of the search results page.
Customer Retention: 5 Unique Strategies To Increase Profits
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Customer Retention: 5 Unique Strategies To Increase Profits

Once you get customer lifetime loyalty, you have hit the jackpot. Failure to do so will mean that your business is only trying to constantly win new customers, while losing out on existing clients and customers, which can become quite expensive for the company in the long run.
Robot Dolphins: The cruelty-free 'animal' you can't differentiate from the real.
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Robot Dolphins: The cruelty-free 'animal' you can't differentiate from the real.

AI has the capability to create simulation models and personalize purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants. Many brands have adopted Artificial Intelligence to connect with their customers. Just like Amazon uses AI to recommend products based on their previous purchases, views and searches.
Key Strategies for Omnichannel Marketing
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Key Strategies for Omnichannel Marketing

Omnichannel digital marketing is providing seamless customer experience across all channels. These include both online marketing channels like, social media, mobile advertising, e-commerce websites, and offline channels like print-based advertisements, mails, storefront, billboards, physical interactions, etc.