Case Studies

Canon Photomarathon

1.5 million

Unique contest impressions

82 million

User reach


Participants who paid for event access

Canon’s global Photomarathon contest sees the world’s photographer community to submit themed masterpieces with a chance to win prizes such as all-expenses paid photography trips and Canon products.  

As India’s biggest live photo contest, Canon approached Laudco Media to supercharge online excitement running up to the events.

Our mission for Canon was to boost event awareness, drive contest participation online and convert interest to paid registrations for Caon’s events, hosted in Delhi and Mumbai.


During the events, Laudco managed various premium influencers – such as @streetsofindia and @the_ramukaka –  who attended, ensuring quality, live online coverage.