Case Studies

PhonePe’s New Brand Ambassador


Overachieved guaranteed page views


Page views in <7 days

Signing up one of Bollywood’s biggest and best known stars as a brand ambassador is something any brand wants to shout about.


When superstar Aamir Khan joined hands with PhonePe, the mobile payments app came to Laudco to advertise its newly launched celebrity partnership and bank-to-bank transaction service.


By integrating the novel launch video – featuring Aamir as the doting Daddu ji – with three of India’s most prominent online publishers, Laudco was able to create bespoke digital messaging for PhonePe, managing the final articles (including drafting concept notes for the publishers and verifying backlinks) and ensuring guaranteed page views on each publisher – something not all agencies are able to commit to!