Everything you REALLY need to know about Influencer Marketing

Research suggests that over 90% of the world believes in “word of mouth” recommendations above any and all forms of advertising.  

The concept of influencer marketing is not new and has dated back to late 1800s when royalty and celebrities began receiving payments to endorse goods. Influencer marketing, has thrived in recent years, thanks to development and technology which gave us social media and digital platforms.  
To put it simply! A social media influencer is someone who wields their influence through social media. When you hire an influencer to promote your products or services, that’s influencer marketing. 

Today, people specially; fun fact, 70% of the teens, rely majorly on reviews, testimonials, and word-of-mouth recommendations from their favorite social influencers since they have learned that the majority of brand marketing cannot be trusted. Marketers have discovered that it’s simpler to promote their marketing campaigns and secure brand endorsements by focusing on our favorite influencers, who we already follow-on social media sites. Through increased backlinks and content amplification, influencers also affect your SEO. Influencer marketing focuses less on paid advertisements and more on developing genuine connections between your company, your target consumer, and the internet users (and websites) they already follow or visit. 

How has influencer marketing changed the game? 

Today majority of the marketing id done through social media marketing rather than traditional marketing. Someone who already distributes material with a similar tone and style to your own and who shares the same values as your brand is your ideal social media influencer. One of your ideal customers suits their following as well. People that wouldn’t have to alter who they are in order to spread your brand message to their audience should be your first choice. Successful influencers know how to present the appropriate content to the appropriate audience at the appropriate moment. 

In today’s social media landscape, where the market is swamped with huge businesses spending big bucks for influencer content, it takes more than an Instagram account and some free product to make waves. Tik Tok has approximately $1 Billion creator fund to nurture influencers. We’ll bring you up to speed on all you need to know about influencer marketing in 2022 so that you can either modify your current influencer strategy or—if you’re just starting started—have the knowledge to create an efficient influencer plan from scratch. 

Read more: The Rise of Bite-Sized Content 

Finding the right Influencer 

When you think “influencer,” does the Kardashian-Jenner family pop immediately to mind? While these famous sisters are certainly some of the top social media influencers, not all influencers are celebrities. 

More companies are beginning to collaborate over an extended period of time with micro-influencers who are compatible with their brand’s voice and style, as opposed to working with many influencers on brief campaigns and hiring high-profile or celebrity influencers.  

Megastars on YouTube may have millions of followers, but this does not imply that all of those fans are active. Micro-influencers often have audiences of 1,000 to 10,000, but they also have closer relationships with their followers. Because they are aware of who they are and what they want, they have a better understanding of and respect for their audience. 

What defines an influencer as “ideal”? The ideal influencer is typically someone who:  

  • Is dependable  
  • Isn’t only requesting money or free things but communicates excitement when they obtain your stuff  
  • Is invested in your brand  
  • has a sizeable audience that fits your criteria and high follower engagement. A reasonable benchmark is 10% engagement, which means that 10% of their follower base is enjoying and commenting on their pictures.  
  • Produces material that appears in users’ newsfeeds  

This person will make a good long-term brand ambassador for your company if you can discover them. 

How to make an ‘ideal’ strategy?  

The first step is to decide who your target audience for this particular campaign will be. Making sure you know who you’re attempting to target is easy by creating audience personas. Perhaps your goal is to connect with more of your present audience or a whole different one. Once you’ve made a choice, develop a set of influencer personalities that corresponds. You will gain a better understanding of the traits you want in your influencers as a result. 

Embrace Influencer Events.  

Companies are coming up with more inventive strategies to draw influencers and persuade them to promote their content as influencers are becoming swamped with firms attempting to send them products. An influencer event is usually glamorous and an ‘Instagrammable’ party for influencers to interact and enjoy themselves — affords influencers the opportunity to share live updates on their experiences. Influencers can test out goods and services at these events and receive first looks at new brand offerings. Additionally, they provide the company a chance to get to know influencers better, which promotes relationships and raises the possibility of further collaborations. 

Conclusion  

Audiences may begin to ignore influencer content as more firms increase their budgets for influencer marketing. In order to succeed in 2022, your brand needs to stand out from the competition. You must figure out how to give value and successful results while maintaining your authenticity with your influencers, where people bond with one another. A relatable face, or several, can help customers feel more connected to your brand, and when you establish a long-term relationship with the ideal influencers that deem your fit and carry out a successful influencer strategy, your brand will get the results you seek in terms of customer loyalty. 

Read more: Nostalgia Marketing- Power of the Past

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