Things To Keep In Mind While Managing Your Brand’s Content:
Every brand is not required to insert themselves into the conversations regarding COVID-19.
But health insurance and personal finance brands carry the responsibility to keep their users informed about the updates and changes in regards to the crisis.
We all are handling this challenging time in our own ways. However, some brands have come up with creative, engaging and helpful content for their users.
Let’s take a look at these three main suggestions/tips for marketing through content, amid the pandemic: establishing content hubs, providing alerts and generating fresh content.
Establish Content Hubs That Are Specialized:
Most of us have content that already exists or are creating it at a fast pace.
If that’s the case, then consider organizing it into a ‘hub’ for the users.
Zoom, the one we use for all our conference meetings and client calls, is the one that came out of this in a huge way. Let’s use it as an example.
It is essential to educate people on how to use the program, to be able to connect with family or work.
This is because there are many new users, old and young.Take a visit to their website. You are immediately directed to a COVID-19 HUB PAGE which is full of demos and tutorials, along with a library full of content about working from home, hosting online events and educating.
Another example is Turbo tax, who did a great job of creating a hub page. Taxes affect everyone in any country and taxes are definitely affected by COVID-19.
Obviously, there is a need for accurate information around this.Turbo tax came up with an alert that is a nice way of directing users to a compilation of articles regarding filing taxes.