Once you get customer lifetime loyalty, you have hit the jackpot. Failure to do so will mean that your business is only trying to constantly win new customers, while losing out on existing clients and customers, which can become quite expensive for the company in the long run.
AI has the capability to create simulation models and personalize purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants. Many brands have adopted Artificial Intelligence to connect with their customers. Just like Amazon uses AI to recommend products based on their previous purchases, views and searches.
Omnichannel digital marketing is providing seamless customer experience across all channels. These include both online marketing channels like, social media, mobile advertising, e-commerce websites, and offline channels like print-based advertisements, mails, storefront, billboards, physical interactions, etc.