India launch partner foran Amazon company
Digital Entertainment & Audiobooks ยท Market launchThe challenge
As Audible prepared to enter the Indian market, the brand sought to create a high-impact digital launch that would drive awareness, engagement and adoption. The goal was to introduce Indian audiences to Audible's extensive audiobook library through a strategic, multi-phase marketing campaign.
Our solution
Laudco Media executed a comprehensive digital-first launch strategy across pre-launch, launch and post-launch phases, leveraging:
Influencer and ambassador collaborations
Partnering with KOLs across industries to promote diverse audiobook genres.
Celebrity endorsements and PR
Engaging high-profile personalities to amplify credibility and mass appeal.
Integrated digital marketing
Targeted paid media campaigns to maximise reach and engagement.
Content-led storytelling
Introducing Audible as the go-to platform for audiobook lovers in India.
Through a blend of influencer marketing, PR and digital amplification, we positioned Audible as the premier audiobook platform in India, creating a lasting impact in the market.
