15K+Unique page views
31K+Native ad impressions
5.36%CTR
The challenge
Cisco aimed to build visibility and credibility for its SD-WAN solutions in the Australian market, targeting key decision-makers.
Our solution
We launched a focused PR campaign, securing a strategic feature in CIO Australia titled "Delivering Transformation via SD-WAN."
Strategic feature placement
A CIO Australia feature reaching key decision-makers.
Clear benefits story
Enhanced network performance, centralised management and improved security.
Category positioning
SD-WAN as essential for businesses navigating digital transformation.
The impact
- 5.28 average time on page.
By driving high-quality engagement and sparking industry conversation, we helped Cisco strengthen brand authority and lead the SD-WAN narrative in a competitive market.
