Building New Zealand'sglobal student pipeline

International Education · Long-term digital partnership

5+Years as strategic digital partner

30+Countries, trusted by students worldwide

6Markets across New Zealand, India, the UAE, Kenya and Fiji

The challenge

For more than two decades, IEGC has helped international students navigate education pathways in New Zealand. As the organisation expanded from Liz Batra's IEGC into IEGC Global, it needed a digital presence that reflected both its international reach and deep New Zealand expertise. The task was not simply to generate enquiries. It was to build trust with prospective students and families across multiple markets, make a complex decision-making journey clearer, and maintain a consistent brand experience at every point of contact.

Our solution

Laudco Media has worked as IEGC Global's long-term digital and marketing partner for over five years, shaping and managing the brand's day-to-day presence across platforms, markets and student touchpoints.

01
Brand evolution and creative direction
We supported the transition to IEGC Global, refreshing the brand identity and creating a flexible visual system for a business serving students across international markets.
02
Always-on social and content
We manage content strategy and execution across Instagram, Facebook, YouTube, TikTok and LinkedIn, translating New Zealand education opportunities, student journeys and timely updates into clear, relevant communication.
03
Performance marketing and lead generation
Targeted paid-media and Google Search activity connects prospective students with relevant courses, institutions and New Zealand study pathways, while supporting enquiry generation and education fair registrations.
04
KOLs, webinars and community-building
From creator collaborations to webinars and education-fair support, we create opportunities for students to hear from credible voices, ask questions and take the next step with confidence.
05
Website, SEO and digital infrastructure
We maintain and optimise IEGC Global's website, SEO and search content so the brand remains discoverable, functional and useful for students researching New Zealand education.

Inside the campaign

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IEGC Global campaign photo 1 — Laudco created an always-on content engine for IEGC Global, combining educational storytelling with a recognisable visual identity. Each post simplifies a high-consideration decision, keeping the brand present at the moments prospective students need clarity most.

IEGC Global campaign photo 2 — Laudco created an always-on content engine for IEGC Global, combining educational storytelling with a recognisable visual identity. Each post simplifies a high-consideration decision, keeping the brand present at the moments prospective students need clarity most.

IEGC Global campaign photo 7 — Laudco helped bring IEGC Global's first Dubai education fair to life through a targeted event campaign that turned digital interest into meaningful, face-to-face conversations. The event connected over 200+ prospective students and families with licensed New Zealand immigration advice and clear guidance on study pathways, strengthening IEGC Global's presence in the UAE.

IEGC Global campaign photo 8 — Laudco helped bring IEGC Global's first Dubai education fair to life through a targeted event campaign that turned digital interest into meaningful, face-to-face conversations. The event connected over 200+ prospective students and families with licensed New Zealand immigration advice and clear guidance on study pathways, strengthening IEGC Global's presence in the UAE.

IEGC Global campaign photo 9 — Laudco's work with IEGC Global is strengthened by direct engagement with New Zealand's education ecosystem. These relationships enable campaigns and events to present prospective students with credible, relevant study options while helping partner institutions reach qualified international audiences across priority markets.

IEGC Global campaign photo 10 — Laudco's work with IEGC Global is strengthened by direct engagement with New Zealand's education ecosystem. These relationships enable campaigns and events to present prospective students with credible, relevant study options while helping partner institutions reach qualified international audiences across priority markets.

IEGC Global campaign photo 11 — From first enquiry to life in New Zealand, Laudco's lead-generation work helps IEGC Global build a community of future students, supported by the team on the ground as they begin their study journey.

The impact

A trusted five-year-plus agency partnership spanning brand, content, social, performance marketing, SEO, website support and on-ground education-fair activity.
Lead-generation activity exceeded the agreed campaign target by 5%.
A more unified digital presence to support IEGC Global's transition from a legacy name into an international education brand.
Always-on content and search activity supporting students across IEGC Global's six-location network.
A stronger, more visible New Zealand story for a consultancy that has supported students since 2002 and now serves audiences across global markets.

A trusted digital ecosystem that turns New Zealand education expertise into global student demand.