The challenge
Audi India needed a unified CRM solution to connect its extensive dealer network and elevate customer experience. The aim was to streamline services like test drives and support, without redirecting users to external platforms.
Our solution
Laudco Media built a WhatsApp-based CRM ecosystem that redefined Audi's digital engagement:
Centralised dealer CRM
Integrated 100+ dealers into a centralised WhatsApp CRM.
Bookings in chat
Enabled bookings, roadside assistance and purchase inquiries directly via WhatsApp.
Audi Shop
Launched Audi Shop, unlocking new D2C revenue opportunities.
Real-time support
Personalised customer support to boost satisfaction and responsiveness.
The impact
- 100+ dealers connected through a single, seamless platform.
- Higher lead conversions through frictionless test drive and service bookings.
- Reduced drop-offs and increased retention by eliminating external redirects.
- Boosted direct engagement and sales via WhatsApp-powered Audi Shop.
By transforming WhatsApp into a high-performing CRM touchpoint, we helped Audi India deliver a premium, streamlined experience, cementing its customer-first approach in the digital era.
