Turning financial complexityinto consumer confidence

Fintech · Financial literacy events

2Financial education events delivered with Groww

2Locations, IIT Ropar and Guntur

1Shared mission: making investing knowledge more accessible

The challenge

Making investing more accessible starts with making financial knowledge easier to understand and engage with. From students exploring stock investing to individuals looking to make more informed financial decisions, meaningful learning experiences can help bridge the gap between awareness and participation. Groww's financial literacy initiatives offered an opportunity to take this conversation beyond digital platforms and into in-person experiences. With two events serving distinct audiences and purposes, the challenge was to translate the brand's objectives into engaging experiences while ensuring smooth, well-coordinated delivery at each venue.

Our solution

Two financial education events, each designed for a different audience under one consistent brand mission.

01
Youth Code for Stock Investing, IIT Ropar
Laudco delivered an academic-facing masterclass experience that brought investing education into a campus setting. The event translated Groww's message into an accessible conversation for students beginning to explore financial markets.
02
Ab India Karega Groww, Guntur
At Welcomhotel by ITC Hotels, Laudco managed end-to-end on-ground execution for Groww's financial-literacy initiative. The team coordinated the live experience to support a seamless, audience-first event that reflected Groww's wider mission to make responsible investing easier to understand.

Inside the campaign

1 / 4

Groww campaign photo 1 — A Groww-led stock investing masterclass at IIT Ropar as part of the YouthCode initiative, engaging students through an educational session focused on building financial awareness and introducing them to stock market investing.

Groww campaign photo 2 — Laudco Media brought Groww's YouthCode initiative to life at IIT Ropar through on-ground branding, event setup and engagement activities designed to encourage student participation. Every touchpoint was designed to bring the Groww brand closer to students and make financial literacy more engaging.

Groww campaign photo 3 — Laudco Media drove on-ground coordination at the AikG Guntur event, managing walk-in registrations and attendee check-ins to ensure a seamless entry experience. The event welcomed over 200 participants, surpassing the anticipated turnout and reflecting the success of the event planning and coordination.

Groww campaign photo 4 — From production and on-site branding to event setup and final execution, Laudco Media managed the key elements that brought the AikG Guntur event to life. Every touchpoint was coordinated to create a professional event environment and deliver a seamless experience for participants.

The impact

2 financial education events delivered across IIT Ropar and Guntur.
2 distinct audience experiences managed under one consistent brand mission.
Full-house attendance at the Guntur event.
A campus masterclass that placed stock-investing education directly in front of emerging young investors.
A consistent, credible live brand experience across academic and community settings.

Helping fintech brands build trust through clear, engaging financial education.