Market expansionand community
Retail & Lifestyle ยท Market research and brand launch event1.2M+Impressions
20+Media mentions
200+Attendees
The challenge
Lululemon entered India with a vision to capture the growing athleisure market. The brand required actionable insights into consumer behaviour, competitive dynamics and high-value growth opportunities, while preparing to launch a Bengaluru technology hub that would attract top-tier talent and reinforce its premium employer brand.
Our solution
Building on comprehensive athleisure market insights, we recommended Bengaluru as a technology hub, targeting India's HNI demographic and talent.
Market intelligence
Consumer, competitor and opportunity insights for the athleisure category.
"Sweat With Pride"
An event blending luxury, wellness and a CEO fireside chat.
Influencer and PR amplification
Enhanced brand immersion and talent engagement.
The impact
- Bengaluru adopted as the strategic Tech Hub location, fuelling Lululemon's India expansion.
- "Sweat With Pride" engaged 200+ attendees, generated 1.2M+ digital impressions and achieved 20+ media mentions.
- Strengthened Lululemon's premium brand positioning and thought leadership in wellness and inclusivity.
- Enhanced long-term cultural relevance and market resonance in India.
Insight-led expansion, brought to life through community.
