India's first digitalhousing expo
Real Estate ยท Innovative digital performance campaign7,590Qualified leads
+14%Above target
67%Engagement rate
The challenge
Sobha wanted to redefine the property-buying journey using digital as a core medium. The challenge was to design India's first digital housing expo that could capture the excitement of an on-ground showcase while driving high-quality lead generation and conversions across seven major cities.
Our solution
The "ClicktoBuy" online housing expo fully digitised property buying via an interactive portal.
Interactive expo portal
Virtual exploration and purchase, all in one place.
Multi-channel marketing
ATL, BTL and digital ads, with influencer collaborations driving engagement.
High-impact video
OTT ads and testimonials that humanised the experience.
The impact
- Generated 7,590 qualified leads, exceeding targets by 14% within the allocated budget.
- Influencer activations achieved 10.2M+ reach, 15.7M+ impressions and a remarkable 67% engagement rate.
- Established Sobha as a pioneer in digital-first real estate marketing, setting new benchmarks for innovation, buyer engagement and lead generation.
A digital-first expo that changed how India shops for homes.
