Success stories/National University of Singapore

Developing global businessleaders in Singapore

Education & Leadership · Leadership masterclass

300+Students, future global entrepreneurs engaged

60+Countries represented in the cohort

3Core themes: communication, leadership and consumer psychology

The challenge

Tetr College of Business brings together students who learn business by building ventures across seven countries. For this globally mobile cohort, leadership cannot rely on one communication style, one market or one cultural reference point. The brief was to deliver a practical masterclass at the National University of Singapore that would help students communicate with clarity, build influence and lead with greater confidence across diverse business environments. Tetr's programme is built around business-building immersions across seven countries, while NUS Business School positions leadership development around influence, change and stakeholder engagement.

Our solution

Laudco Media CEO Shubham Mehrotra led an interactive masterclass for Tetr College of Business students at NUS Singapore, translating lessons from global communications, brand strategy and entrepreneurship into practical leadership tools.

01
Leadership communication frameworks
Students explored how clarity, credibility and intent shape the way leaders are understood, particularly in high-stakes and cross-cultural settings.
02
Persuasion and influence
The session examined how founders can build support for ideas, communicate their value and create alignment among audiences, teams and stakeholders.
03
Personal brand and presence
Practical exercises helped students consider how they show up as leaders, online and in person, and how a consistent point of view can build trust over time.
04
Real-world application
The discussion was grounded in the realities of building across markets, giving participants frameworks they could apply to pitches, partnerships, team conversations and career-defining moments.

Inside the campaign

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National University of Singapore campaign photo 1 — As part of Laudco's corporate training and leadership-development programmes, our CEO, Shubham Mehrotra, led a masterclass at NUS for 300+ Tetr College of Business students from 60+ countries. The session equipped this globally diverse cohort with practical tools for leadership communication, influence, personal branding and cross-cultural engagement.

National University of Singapore campaign photo 2 — Shubham Mehrotra delivering key insights on communication, persuasion and personal branding, highlighting the practical expertise shared with the next generation of global business leaders.

The impact

Delivered an interactive leadership and communication masterclass for 300+ globally minded student entrepreneurs from 60+ countries.
Brought real-world communications expertise into a business-learning environment at NUS Singapore.
Equipped participants with practical frameworks for persuasion, presence and cross-cultural communication.
Demonstrated Laudco Media's wider consulting capability across leadership development, executive communication and corporate learning.
Opened a meaningful conversation between experienced industry practitioners and the next generation of globally mobile founders. Tetr's model places students in varied markets to build ventures, making adaptable communication a highly relevant leadership skill.

Practical communication frameworks for the next generation of global business leaders.