The challenge
Parents increasingly seek effective ways to support their kids' holistic growth and well-being. Recognising concerns about immunity, social skills and healthy development, PediaSure aimed to empower parents with tools and knowledge to nurture children's everyday growth and confidence, both physically and mentally.
Our solution
The #BackToGrowth digital campaign leveraged influencers and a microsite to promote five holistic pillars of child growth, the M.E.A.N.S. to Grow Right Charter.
Influencer programme
Three major celebrities and KOLs plus seventeen micro-influencers.
Microsite and charter
The five pillars of child growth, centralised on PediaSure's website.
Parental toolkit
Actionable advice supporting children's well-rounded development.
The impact
- 1.3 million+ total conversations generated.
- 2.45 million+ users reached and 3.5 million+ video views achieved.
- Won 3 industry awards at the Stars of the Industry Awards for its innovative strategy and execution.
- High engagement and participation from parents, with visible user-generated content and testimonials.
An award-winning campaign that gave parents a practical way to help kids grow right.
