Bringing Kiwi brandsto India
Government & Trade ยท Product amplification online4.7M+Reach
6.4M+Impressions
4Priority regions
The challenge
NZTE sought to launch and drive demand for a broad range of New Zealand products in the Indian market, including premium fresh fruits, dairy products, cold-pressed oils and innovative pet foods, all celebrated for quality, health benefits and sustainability.
Our solution
NZTE products were strategically onboarded to e-commerce platforms by Laudco, with cohesive branding emphasising the 'Made with Care' brand promise.
E-commerce onboarding
Presence on India's top online distribution channels and marketplaces.
Data-driven campaigns
Targeting health-conscious consumers and pet owners.
End-to-end execution
Optimised for ROI across India.
The impact
- Total reach of over 4.7 million and over 6.4 million impressions across the priority regions.
- Avanza avocados, Mr. Apple and Rockit apples, Zespri kiwis, Dreamery Ghee and Dreamery Milkshake became consumer favourites.
- Maharashtra, Gujarat, West Bengal and Delhi delivered the highest engagement.
- A strong pipeline for sustained sales growth, visibility and consumer trust.
New Zealand quality, made discoverable for Indian consumers.
